Case Study:
JJ Vickers
An insight into how our SEO and PPC strategy helped produce
a consistent increase in monthly leads, and generate over 600% ROI.
“A plumbing business in Chepstow”
The brief was to increase organic traffic to the JJ Vickers website and optimise the number of customers.
By employing key search terms coupled with a tailored SEO strategy, leads were captured from the client’s operating area of Monmouthshire, Newport, Gloucestershire and North Bristol.
The increase in organic traffic to the JJ Vickers website is displayed in the graph below.
Year on year, website users are up 1,500%.
The SEO strategy, tailored to JJ Vickers specific requirements, combines a number of initiatives designed to make the website easy to be found and displayed by search engines. This includes highly targeted page content and good quality links from other high-ranking websites.
To boost the SEO strategy, a targeted Google Ads campaign runs alongside it, increasing the website traffic by a further 30%
Traffic is important, but it is the business generated which counts for a business.
Before we implemented the SEO strategy, the JJ Vickers website was generating around 1 call a month.
Twelve months later, the SEO strategy and Google Ads campaign have bedded in, and the same website is generating between 30-40 enquiries a month.
Our work continues. A recent revision to the strategy is now generating more of the most profitable and fulfilling work that the client desires. He now has the luxury of being able to pick and choose.
It’s only worth doing if it makes money…
The client budget is £1,000 a month (including ad spend).
With an average job value of £750 and a conversion rate of 30%, the estimated return on investment is approximately £6,750 a month, an uplift in the region of 680%.
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