Paid Search promotes your business with adverts displayed in Google’s search results more prominently than non-paid for (organic) search results.
They are Pay Per Click (PPC) meaning you’re only charged once a customer clicks on them.
The amount paid per click is based on an auction system where companies bid on likely search phrases (keywords), and those that bid the most are ranked highest.
You determine how much you wish to spend on each search result and the specific audience you wish to reach.
You can cancel your spend at any time.