Before undertaking any online advertising, it is advised that your website is optimised.
Customer Optimisation – this ensures customers can easily navigate your website and can quickly find and understand the information they require. Any information needs to be relevant to the customer wherever they are in the buying cycle
Search Engine Optimisation (SEO) – this ensures that search engines can read your website properly and understand it before directing appropriate enquiries to it. The better a website is optimised, the higher a search engine will rank it when displaying results.